Motorsport Ireland F4 Esports World Series
Motorsport Ireland partnered with Nativz Gaming to deliver their pilot Digital Motor Racing Series, "Series Zero." After an initial attempt during the Covid-19 pandemic, this reboot aimed to explore digital motorsport as a recruitment tool. The focus was on developing a five-race pilot series, showcasing the long-term potential of esports. Nativz Gaming, selected for their expertise in esports production, was responsible for assisting setting up of the series and delivering the live broadcast. This project marked Nativz’s first client production aligning with our goal of bridging traditional sports with esports.
1. Showcasing Expertise: Nativz delivered a professional, seamless broadcast, highlighting their ability to execute high-quality esports productions. The focus on quality ensured the series met Motorsport Ireland’s high standards.
2. Bridging Sports and Esports: By merging elements of traditional motorsport with esports production techniques, Nativz demonstrated the exciting potential of digital motor racing, appealing to both traditional and esports audiences.
3. Demonstrating Long-term Value: Nativz focused on helping Motorsport Ireland’s board see the potential of digital racing as a tool for talent recruitment, showing how esports could complement the development of the next generation of racers.
"I had played in the Irish Esports Collegiate series since my first year, I then went on to do an internship with Motorsport Ireland focusing on Sim Racing (Esports). It was only natural to contact Nativz for their help after seeing what they have done for the rest of the Esports scene in Ireland. They played the part of delivering a high quality broadcast from providing help in tournament set up all the way to stream graphics and on air talent."
Michael 'Freedom' Underwood, Digital Motorsport Officer.
The key challenge was to reboot Ireland's iRacing Formula 4 Series and demonstrate to Motorsport Ireland’s stakeholders the potential digital racing has as a valuable recruitment tool. Unlike traditional viewership-driven projects, Series Zero focused on creating a high-quality production that could influence decision-makers within Motorsport Ireland. Nativz was selected for their proven success with the Ireland Esports Collegiate F1 Series and tasked with delivering a professional production that would not only engage viewers but also illustrate the strategic value of esports.
