Nativz Esports Club NLC Co-Stream

OVERVIEW

Nativz Esports Club embarked on a strategic venture to enhance fan engagement and broaden its audience reach by co-streaming their League of Legends First Team matches in the Northern League of Legends Championship (NLC) 1st Division. This initiative aimed to capitalise on the opportunity unique to esports, taking the official stream and delivering it through the participating teams channels with their own production, brand application and sponsors included.

OBJECTIVES

Increase Fan Engagement: Strengthen community ties by providing an interactive and immersive viewing experience for the Nativz Community.
Audience Expansion: Support the competition's growth objectives in reaching new demographics and global audiences.
Brand Visibility: Elevate Nativz Esports Club's brand presence within the esports landscape.
Monetisation Opportunities: Create new inventory for partnerships, sponsorships and digital content.
Talent Development: Deliver more opportunities for the Nativz Creator Team to continue developing their capabilities.

FEEDBACK

EXECUTION

The co-streaming initiative kicked off at the start of the NLC 1st Division season. Nativz Esports Club deployed a dedicated team to manage the live stream operations, content creation and fan interactions. The content strategy was executed with a mix of pre-match hype, live match commentary and post-match analysis with player contributions.

Selection of Popular Platforms: Simulcasting across Twitch, YouTube and X to reach our growing community where they are rather than just dragging them back to Twitch.
Interactive Content: Incorporating real-time interactions, including Q&A sessions, live chats and viewer polls to boost engagement.
Exclusive Insights: Offering expert commentary, pre-produced content and team strategies to provide added value beyond the standard match broadcast.
Community Building: Engaging with fans through social media teasers and promotions leading up to and during match days to foster a sense of community.
Strategic Partnerships: Collaborating with gaming influencers, content creators and sponsors aligned with the Tournament Organiser to amplify reach and engagement.

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RESULTS

Outcomes from the pilot series:‍

Enhanced Fan Engagement: The co-streams saw a level of live viewership numbers relative to the official broadcast, average watch time per viewer surpassed initial projections.
Expanded Audience Reach: Nativz Esports Club successfully tapped into it's growing community, with notable impact from the simulcast approach across multiple platforms.
Increased Brand Visibility: The initiative generated a new platform for brand engagement from not just Nativz Esports Club but its sponsors too.
Monetisation Opportunity: The co-streams have created a new and innovative talking point with potential partners and opportunities to support growth of other Club revenues like merchandise.

Challenges encountered on the way with solutions successfully deployed:

Content Differentiation: Facing the challenge of differentiating their co-streams in a crowded market, Nativz focused on unique content offerings and high-quality production values.
Community Management: The increase in viewer interactions required scaling the community management team, which was addressed through training and leveraging automated moderation tools.

CONCLUSION

Nativz Esports Club's co-streaming initiative for their League of Legends NLC 1st Division matches stands as a testament to the power of innovative fan engagement strategies in the esports industry. By prioritizing interactive content and community building, Nativz not only achieved its objectives of increasing fan engagement and expanding its audience but also enhanced its brand visibility and opened new channels for growing revenue. This case study exemplifies how strategic content delivery and community engagement can drive success in the competitive esports arena.

Nativz Esports Club NLC Co-Stream

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